CNBC Presents “BMW: A DRIVING OBSESSION”

CNBC goes inside one of the most successfully managed brands and companies in the world — BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.

BMW – A Driving Obsession Part 1 of 5

BMW – A Driving Obsession Part 2 of 5

BMW – A Driving Obsession Part 3 of 5

BMW – A Driving Obsession Part 4 of 5

BMW – A Driving Obsession Part 5 of 5